Fashion Brands Use AI to Boost Creativity

May 27, 2025

Fashion brands now mix AI with design. They test AI with art and ideas. AI joins human work. It cuts steps, sparks thought, and copies a brand’s style.

AI as a Creative Ally

Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, speaks plainly. He says AI can grow fast in fashion. He sees AI add new work roles and support art and care for the planet. Matthew makes clear that AI must help and not take over. He sees AI join every step—from idea work to trends, prototypes, ads, and style.

Designing for the Future

Norma Kamali, a seasoned designer of sportswear and swimwear, uses AI in her work. She works with Maison Meta to build a Custom AI Design CoPilot. This tool learns from her past work and archive. Norma says it is like saving her mind to keep her design true after she retires.

At the same time, outdoor brand Merrell brings AI into its design. Senior Design Director Ian Cobb says the team uses a creative tool called Vizcom. The tool takes Merrell’s own hints and makes new ideas. Although no AI-made products have come out yet, Ian calls the tool an extra creative hand that helps his team.

A Sneaker Revolution

Puma now uses AI in shoes. In December, Puma showed the Inverse sneaker. The shoe starts with the old Inhale design and adds new tech. Scottie Gurwitz, Puma’s lead product manager, explains that AI and humans join to make art. AI works without human limits. It gives fresh takes that change the design path.

Streamlining the Design Journey

Designer LaQuan Smith also joins in with AI. He works with Samsung Galaxy. Using the Samsung Galaxy S25 Ultra and its AI features, he makes sketches, finds new ideas, and teams up with others. The phone supports his work for shows like the 2025 Met Gala for stars such as Halle Berry and Ciara.

Harmonizing AI and Human Ingenuity

Each designer agrees that AI stays beside human skill. Matthew Drinkwater says AI will not erase a maker’s care or style. He sees AI as one tool in a maker’s box. Designers pick when to call on AI based on what they need. For some, AI stays in the back. For others, it takes center stage. Each case shows a range of ways that AI joins fashion.

As fashion grows, art and new tech work side by side. A fresh chapter in design now unfolds.

Smartex Harnesses AI to Minimize Textile Supply Chain Waste

By Matt High
May 28, 2025

In a new step to cut waste in textiles, Smartex uses advanced AI. The company built tools that inspect fabric using fast cameras and clear software. The machine finds flaws in cloth. Big backers like Amazon and H&M help this work.

The Roots of Smartex’s Innovation

Co-founder Gilberto Loureiro once worked as a fabric inspector in a Portuguese mill. His time in the factory felt both good and bad. He saw slow, manual checks drag the work down. When he finished his master’s degree in physics, he helped start Smartex. The team uses AI and high-speed cameras to spot defects. The machine work cuts waste and ends error-filled manual checks.

"I really love the textile field and solving problems, but I hate the old way of doing inspections. It is one of the toughest jobs out there," Gilberto said. His words drive the change in the industry.

Addressing Global Fashion Waste

The textile field wastes large amounts of cloth. Studies report that a truckload of clothes is thrown away every second. Smartex puts its tool into early production stages. The system spots small flaws that add up to big waste. One report said Inditex processed 678,596 tonnes of fabric in 2024. At this scale, a small saving makes a big dent. In three years, Smartex saved more than one million kilograms of fabric from waste. The work cuts costs and eases transport needs.

Investment and Industry Evolution

The textile field has been slow to adopt new tech. Gilberto sees this gap as a chance to change the old ways. He says the field is huge and harms the earth. Many investors notice this gap. In 2022, Tony Fadell led a $24.7 million funding round with Lightspeed Venture Partners. H&M Group also backed Smartex with funds that fit its goal of less waste. A representative said the tool helps industries cut waste and work smarter. Smartex also gets support from Amazon Web Services via the Compute for Climate Fellowship program. AWS supplies the computer work and tech support Smartex needs.

Demonstrating Value in Competitive Markets

Smartex aims to show fast gains for textile factories in busy hubs like Bangladesh and Vietnam. In these areas, owners judge ideas in just 30 seconds. If a factory leader does not see a gain within a year, the plan stops. The tool cuts power use and yarn waste while reducing scrap. Gilberto sees a future where Smartex ties machines to brands. The system sends real-time data from production floors. It helps trace raw cloth, clear production steps, and even check water use. These facts help many brands gain the clear picture they need.

With its use of AI and care for our world, Smartex now drives change in the textile field. The work cuts waste and may bring better ways to work in fashion.

Fashion Brands Embrace AI to Transform Creativity

May 27, 2025
By Nina Jones

In a world that changes fast, top fashion brands use artificial intelligence (AI) to boost their creative work. The design field grows quickly. AI builds new ideas, speeds work, and gives a fresh view on art.

AI’s Role in Fashion Innovation

Matthew Drinkwater leads the Fashion Innovation Agency at London College of Fashion. He sees how new AI tools help design work. He says AI can be a strong friend in creativity, help the push for green design, and open new job paths. Drinkwater tells us that AI works with human talent. It adds to art from the start of ideas to their sale.

"AI will be part of creative work. It helps with making ideas, reading future trends, and trying new shapes. It also helps with selling and styling," he said.

Pioneering Designers Use AI

Norma Kamali is a famed designer known for smart sportswear. She tries new AI methods as she nears retirement. She works with Maison Meta. They built a special AI tool that learns from her past work. The tool works like a copy of her mind. It lets her style live on when she steps back.

Ian Cobb is the senior design director at Merrell, an outdoor brand. He tells us about using Vizcom, an AI tool for design. The tool acts as extra help for the team. Merrell has not yet shown a design made only by AI.

Experimental Projects in Footwear

Puma has used AI to build a new sneaker called the Inverse. The shoe comes from Puma’s old Inhale model. Scottie Gurwitz, the product manager, says the team uses the tool to mix human skill with new ideas. The tool gives views that mean fresh steps in style.

LaQuan Smith works with Samsung Galaxy too. He uses the Samsung Galaxy S25 Ultra with Samsung’s AI studio. The tool helps him draw and shape ideas for top guests at the 2025 Met Gala. It lifts his output and art in the event.

A Complementary Relationship

Designers want to own their creative process. Drinkwater says that AI joining art does not take away the artist’s touch. AI is one tool in the artist’s kit. Designers choose when and how to use AI based on their own style and values.

"AI may work in the background or lead art. Its role will be many, like the artists who use it," he said.

Fashion moves on with AI by its side. Art and tech work as a team to build new design paths. Top brands are not just adding AI; they test its power to build art. The industry sees art and technology join to leave a lasting mark on new style.

Perfect Launches AI-Powered Solution to Redefine Virtual Fashion Shopping

May 26, 2025
Perfect Corp., a top maker of AI and AR tech for beauty and fashion, now launches its new tool: the AI Clothes Try-on feature. This tool lets users see a range of outfits on a virtual model from one photo. It changes the view of online shopping by keeping ideas close and clear.

Innovative Technology Improves Shopping Experience

AI Clothes Try-on gives users a custom shopping trip. The tool shows different fabrics, prints, and shades on a user. It also checks body shape, skin tone, and style so that each word connects fast with the next. Perfect says this method helps brands win more clicks and buys. The tool works with the YouCam Makeup app and the YouCam Online Editor on the web. Perfect explains that it helps with both trying on clothes and giving style tips. It also serves as a tool for ad images.

Streamlined Integration for Brands

This tool is made for shoppers and brands. Perfect gives fashion brands an API. This API lets brands add the tool onto their own sites. The API does its job with many websites and apps. Retailers can put it on fast for many products in many locations. Perfect says the tool helps show product images and gets more calls from users.

Remarks from Leadership

Alice Chang, founder and CEO of Perfect Corp., shared her joy over the new tool. "With AI Clothes Try-on, we do more than show clothes. We change how people link with style," Chang said. "It gives users a fast way to try on, change, and show their look. For brands and shops, this is a smart way to add a personal touch for many people with one click."

Previous Collaborations and Future Potential

This launch is the latest step in Perfect’s work to update online shopping. In 2023, the company worked with Walmart on a makeup try-on tool for phones. This work shows the company’s aim to bring new tech that improves how shoppers connect with products.

As online shopping grows, Perfect’s AI Clothes Try-on tool may change how people buy clothes online, making it a clear and fun task.

Conclusion

The AI Clothes Try-on tool marks a big step in online fashion tech. It uses AI to change how buyers shop online. As Perfect Corp. builds new ways to shape the market, fashion brands can expect more tools that make digital shopping fun and plain.

Perfect Corp. Launches New GenAI Virtual Try-On Feature for Fashion Retail

NEW YORK, May 23, 2025 – Perfect Corp. (NYSE: PERF) leads AI and AR work for beauty and fashion. It now shows its AI Clothes Try-On. This smart tool uses generative AI to change online fashion shopping. Shoppers may now try on many outfits from one photo.

Changing Online Fashion Shopping

The AI Clothes Try-On lets shoppers mix clothing items. They see different fabrics, colors, and styles in true-to-life images. This tool cuts out the guesswork that online shopping can cause. It shows how clothes fit each body shape and skin tone. The tool works to help shoppers feel sure about their style. It also aids brands and stores by raising buyer numbers.

How the Generative AI Model Works

Perfect Corp. built an AI system made for clothes images. The system lets users swap full outfits and see bold colors and patterns in one smooth view. The words and images match closely to build a clear picture.

Use on Many Devices

Shoppers may use the AI Clothes Try-On with the YouCam Makeup app or via the YouCam Online Editor. The service works on phones and computers alike. Fashion brands and app makers may add the tool to their own sites by tying in the YouCam Online Editor API. The close links between parts help the tool work with less confusion.

Easier Set-Up for Retailers

Perfect Corp. built an API to make the try-on tool fast and clear for users. Some benefits include:

• Rapid Setup: Retailers can get high-quality pictures of outfits from plain images. This lowers costs and speeds up the work.
• Fit for Everyone: The AI fits and shows many body types. This clear show gives shoppers a steady view.
• True Fabric and Pattern View: The tool shows how fabrics look and feel. It catches details like shine and patterns, which lowers returns by giving a clear picture.

A New Time for Fashion Contact

Alice Chang, CEO and Founder of Perfect Corp., said, "With our AI Clothes Try-On, we do more than show clothes. We change how people meet style. It lets users pick looks and share their own style. It gives brands a way to serve people with clear, quick updates."

For further details on Perfect Corp’s AI Clothes Try-On, visit these links:

• AI Clothes Try-On API
• YouCam Online Editor
• YouCam Makeup App

About Perfect Corp.

Founded in 2015, Perfect Corp. works to make beauty smart, personal, and fun with new AI work. The company runs on AI and AR work to build live, interactive ways for brands to meet buyers. This launch is a key step as Perfect Corp. uses tech to change how buyers and brands meet in fashion.

Changing Online Shopping: Perfect Corp.’s AI Clothes Try-On Tech

Intro to AI Clothing Try-Ons

Online shopping grows. Businesses need new ways to serve buyers. Perfect Corp. uses generative AI to create a virtual try-on tool. The tool uses real images that match a shopper’s body type and style. It gives a clear view of clothes that fits the user well.

Improving the Virtual Shopping Experience

This AI tool gives each buyer a true look at garments. The tool shows close details of fabric, prints, and color. Shoppers see how clothes join with their look. They can check styles without going to a store. The tool builds trust as buyers compare items.

Tech Changes in Fashion

Generative AI works in online fashion now. Consumers get sharp images that show clothes on them. This system lets users see how pieces work together. It adds a clear view that fits each user’s style.

1. AI Fashion View: Shoppers see clear, close details of clothing.
2. Virtual Try-On: The tech gives real views in interactive ways.
3. AI Shopping Tools: The system shows how items work with body shape and look.

Industry Impacts of AI Clothes Try-On

This tech affects many groups:

• For online retail: Buyers see real views of items. They get images that help them choose with care.
• For fashion tech: Generative AI joins the online and real views of clothing. Brands now have a tool that draws buyers.
• For AI: New tech brings fresh results in shopping. It opens the door for more tools in the near future.

Conclusion

Perfect Corp.’s AI clothes try-on tech shows how generative AI makes online shopping real. The tool gives a clear and close view of each item. Shoppers feel sure when they buy clothes online. As stores grow, this tech will push online shopping toward clear and real views.

Google Introduces AI-Powered Virtual Clothing Try-On Feature

May 20, 2025 | Emma Roth, The Verge

Google adds a new try-on tool. It lets users upload a full-length photo. The AI then shows how a clothing item fits on the person. Google works on this update in its Search Labs. This step gives a more personal shopping feel.

A Tailored Shopping Experience

Right now, the tool tests in the United States. A "try it on" button sits near clothes shown in search results. When a user taps the button, the system asks for a full-body photo. The AI uses the image to show the user in the selected item. Users can see shirts, dresses, pants, or skirts on themselves. This method makes shopping feel clear and quick.

Enhanced AI Shopping Mode

Google adds a new search mode with Gemini tech. In this mode, shoppers can add extra details. For example, a user may search for a travel bag and mention the trip destination and a need for waterproof material. The system checks many items and picks those that match the request. This mode links shoppers with items that fit their plan.

Streamlined Checkout Process

Google now gives you a "Buy for me" option to handle payments. In the future, US shoppers will see this tool soon. When users tap "track price" on a product and confirm details like size or color, they can choose "buy for me." The system then finishes checkout on the retailer’s site using Google Pay. This change makes buying safe and smooth.

Conclusion

Google mixes AI with simple design to change online shopping. Its new tools could shift how buyers choose items. Users should watch for more updates as these options grow.

For more technology news, follow The Verge.

How AI Will Change Fashion Shopping: Nikki Baird’s Vision of Personalized Buying Journeys

Nikki Baird, Vice President of Strategy and Product at Aptos, tells us how AI can shape shopping. AI will act as your smart guide. It will work with your style, tastes, and routine. In a recent talk with WWD, Baird spoke of a future where AI helps you pick the right look.

A Future of Personal Shopping

Imagine a day when your AI guide knows your clothes and plans. It sees what you own, checks your calendar, and looks at trends. In this view, your guide will list outfit ideas for a meeting or a trip. With one click, your price range and delivery needs come into play. The guide then shows you clear choices on your own digital model. Each step links your needs to a fitting look.

Daily Outfit Help

Each morning, your AI friend can pick clothes based on today’s weather and your schedule. It checks what you have worn before and what might work next. If a piece gets worn out, your guide finds a match that fits your taste and budget. Options come with cost and speed details so you can decide fast.

Clear Ties to Pop Culture

If you see a jacket on a favorite TV show, you can take a quick picture. Your AI friend then finds that piece or one similar in style. This method connects today’s trends with what you need to buy. It changes the link between brands and buyers. The job of the guide is to bring items close to your unique taste.

The Road Ahead

AI will change how you shop, style, and manage your wardrobe. As tech grows, your guide may soon handle styling, buys, and even stock in your closet. This shift puts you in charge. The mix of tech and fashion will build a smoother way to shop for the modern buyer.

Doji Secures $14 Million in Funding to Improve Virtual Try-Ons with AI Avatars

By Ivan Mehta | May 15, 2025

Doji, a rising startup, raised $14 million in a seed round. Thrive Capital led the investment, and Seven Seven Six Ventures joined as a supporter. The funds back an app that uses AI avatars to change online clothes try-ons.

A New Approach to Virtual Try-Ons

Doji makes virtual try-ons fun and social. The app builds a custom digital image for each user. This image helps show different clothes styles and sparks new ideas for looks. Early users praised the app. They joined soon after its release on the App Store.

The growth of AI technology makes this idea work. The app runs on models that create lifelike images. Users get a more real view of how clothes may appear on them.

Founders’ Vision and Background

The company began in 2024. Dorian Dargan and Jim Winkens mixed their first names for the startup. Dargan worked at Apple on VisionOS and at Meta on games for Oculus Quest. Winkens worked at DeepMind and at Google on AI tools. They met on Twitter in 2022. A shared love of fashion pushed them to build this app.

Investor Perspective

Miles Grimshaw from Thrive Capital praised Doji. He said the app works like a virtual mirror that shows a range of clothes. It also lets friends and family share images easily.

User Experience and Features

The app now works by invitation only. It guides users with simple steps. Users send six selfies and two full-body images. This process takes about 30 minutes to create a clear digital image. Once the image is ready, the app suggests outfits that match the user’s style. Doji sets itself apart by building a full digital image instead of relying on one picture. This step makes try-ons feel more real.

Looking Ahead

The app shows how clothes might look on a digital image, but it does not check the fit yet. The team plans to add that soon. They also work to speed up try-ons and let users shop inside the app instead of visiting other sites.

Doji’s app works in more than 80 countries. The company has not shared when the invite-only rule will end. Dargan said the startup makes fashion fun by giving users digital images that look very human.

As Doji grows, it mixes tech and fashion. This change may turn online shopping into a fun, shared experience.

For more news and updates on Doji and its tech, watch for new releases in the coming months.

AI Fashion Show Launches Digital Access for Women in Pakistan

A New Era in Fashion Access

An AI-run show starts in Pakistan. The event puts digital access in fashion. Women join to view new styles. The show uses smart tools to change how fashion reaches people.

Bridging Cultural Differences

A team works to join cultural ideas and digital tools. In Pakistan, old customs meet modern ways. AI helps women join in and see new trends. The online event lets women from all walks of life watch the styles from afar.

Virtual Platforms Open to All

A digital stage runs the event. The stage works online so that women can watch from home. This option helps those who may not visit live events. It cuts past roadblocks like social or money limits. The show gives women a chance to share their taste in fashion.

Bringing Home Local Talent

Local designers and craft workers show their work. The event gives a stage for talent in Pakistan. AI runs the display and shows art and skill. The method mixes local craft with modern power. It helps keep a rich past while using new tools.

The Role of AI in Fashion

AI helps plan the show. It makes designs and runs many tasks. The smart tools sort trends and shape how the event appears. The system gives viewers a view that fits fashion trends.

Conclusion

The AI show shifts how Pakistani women see fashion. It gives digital access and a stage for local talent. The event may start more new efforts to mix art and tech. When art and smart tools meet, women in Pakistan can show their style with strength.