Lacoste Uses AI for its 2025 Ramadan Campaign, Showing Clever Visuals

As 2025 nears, the style world shifts fast. AI helps brands link to people. The French brand Lacoste leads with new tech. Its campaign for Ramadan holds a warm spirit.

Working with Local Icons

Lacoste pairs with familiar faces in its Ramadan campaign. Indonesian star Refal Hady joins the project with rising fashion figure Dewi Paramita.
Refal acts in films and wears neat outfits. He shows a true self that fits the role.
Dewi wears modern looks that draw many eyes. Their clear style builds a strong tie with people in Indonesia.

A Show of Calm and Respect

The ad draws on calm desert shades. At its core, tennis shows Lacoste’s sports side.
Turquoise and orange mark the calm light of a sunset. A rising moon shares a link with Ramadan’s deep time.
New tech meets old rites as Lacoste blends digital art with its tennis look. AI adds fresh paths for the brand’s story to grow during the month.

New Ways in Storytelling and Seasonal Lines

This campaign offers more than neat looks; it blends French style with new tech. AI builds a story that stays with the viewer.
Lacoste also brings picks from its Spring Summer 2025 line. The line fits well with Ramadan moments.
Light cuts, warm tones, and classic marks mix ease with style. The clothes let fans feel fine while keeping their rites.

Conclusion

Lacoste starts its journey with the 2025 campaign. The work shows how AI meets old rites. By joining with icons and clear style, Lacoste ties tech with tradition. The brand builds a close link with Indonesian fans. This work gives a blend of grace and ease for the holy month.