AI Fashion Show Empowers Women in Pakistan Through Digital Access
May 7, 2025 – World Economic Forum
An AI fashion show in Pakistan marks a change. The show connects digital access with real life gains for women. Women gain new skills that help them work and learn. Their power builds as tech meets hard work.
Bridging the Digital Divide
Mobile phones spread wide in Pakistan. Almost 80% of the people use them. However, women and men do not share these tools alike. Data shows 38% fewer women own a phone. Only 33% of women use mobile internet, while 53% of men do. Lower phone use restricts women at school and in jobs. Factors such as cost, reading skills, and local customs keep many from joining in.
Empowering Women Through Digital Tools
New plans now help women build skills. Groups in Pakistan teach digital work and money skills. Phone companies now supply cheaper plans aimed at women. One program, PTCL’s “Ba-Ikhtiar,” wins praise. It teams up with the Pakistan Poverty Alleviation Fund and Daraz. The program gives smartphones, digital wallets, and training in e-commerce and money basics. Many women start online shops, sell handmade items, and cut middlemen out.
Celebrating Innovation and Entrepreneurial Spirit
The AI fashion show brings design and tech close. Women who made traditional clothes now see a clear stage. AI animates models wearing designs from program participants. This event gives a spot for women to share their work. Their work now touches eyes both near and far.
A Path Toward Digital Inclusion
The “Ba-Ikhtiar” program shows real work toward change. The program will spread to 20 districts soon. It aims to help over 2,000 women in the next 18 months. Hands-on classes build skills that support work and business. As tech grows, women join the digital world with both men. Each step makes the gap smaller.
Conclusion
The AI fashion show stands as a sign of change. Women in Pakistan see tech as a tool to build better lives. Clear links between digital skills and progress help all citizens share in tech growth.