Google Introduces AI-Powered Virtual Clothing Try-On Feature

May 20, 2025 | Emma Roth, The Verge

Google adds a new try-on tool. It lets users upload a full-length photo. The AI then shows how a clothing item fits on the person. Google works on this update in its Search Labs. This step gives a more personal shopping feel.

A Tailored Shopping Experience

Right now, the tool tests in the United States. A "try it on" button sits near clothes shown in search results. When a user taps the button, the system asks for a full-body photo. The AI uses the image to show the user in the selected item. Users can see shirts, dresses, pants, or skirts on themselves. This method makes shopping feel clear and quick.

Enhanced AI Shopping Mode

Google adds a new search mode with Gemini tech. In this mode, shoppers can add extra details. For example, a user may search for a travel bag and mention the trip destination and a need for waterproof material. The system checks many items and picks those that match the request. This mode links shoppers with items that fit their plan.

Streamlined Checkout Process

Google now gives you a "Buy for me" option to handle payments. In the future, US shoppers will see this tool soon. When users tap "track price" on a product and confirm details like size or color, they can choose "buy for me." The system then finishes checkout on the retailer’s site using Google Pay. This change makes buying safe and smooth.

Conclusion

Google mixes AI with simple design to change online shopping. Its new tools could shift how buyers choose items. Users should watch for more updates as these options grow.

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