D-Congress 2025: A Meeting Place for E-Commerce, Fashion and Music

Gothenburg, Sweden – At Svenska Mässan in Gothenburg, D-Congress 2025 ran from March 5 to March 6. The event put Sweden’s role in trade, style, and tech in clear view. Leaders and culture join here to build an environment where new work grows. New ideas shape work that spreads across the world.

A Celebratory Opening

In his welcome speech, the Swedish Prime Minister praised the growth of D-Congress. He said the event now stands as the largest meeting on retail, online trade, and fresh ideas in the Nordic area. The talk linked firms and trends that set tomorrow’s marks. He said Sweden is a nation driven by trade. His words tied success in music, style, and tech to a rise in Swedish brands across borders.

The Intersection of AI and Retail

At the event, experts looked at how AI shifts the world of retail. Media leader Nicklas Hermansson spoke on how AI changes buyer habits. He said AI now alters how styles come to life and how companies build their work. Nicklas warned that many jobs may soon work in a different way. He pressed that people must learn new skills and adjust to these shifts.

Changes in Fashion

Experts in fashion discussed change in clear terms. Dr. Achim Berg spoke with Alex Kessler from i-D. They set out topics on long-lasting issues in style and new tech ideas in the field. In a talk with the Swedish Fashion Council, they shared how AI helps cut product returns and waste. Their words pushed industry voices to work with tech in a careful way.

Plans for E-Commerce Growth

Experts at D-Congress talked on global online trade. Casper Lie from Global-e shared tips that help internet shops grow. He focused on regional laws and on making each buyer’s trip smooth. Top brands such as Pandora told how smart online plans raised internet sales by 21% in 2024. ## Focus on Sustainability and Profit

A strong thread at the event was the mix of green aims with profit plans. Martin Börjesson of J.Lindeberg and Sylvia Wennberg of H&M led talks on reducing product returns and boosting work flow using AI. They showed how companies can mix care for the earth with winning work plans. Consumers ask for goods that show respect for nature.

TikTok’s AI Tools

A session on TikTok revealed new AI tools made for campaign work. Users saw tools named Smart+ and Symphony work in real time. Entrepreneurs told how brands like Stronger and Swappie raised their profiles and sales with these new tools.

Redefining Luxury Retail with AI

Christian Krebs from Pandora looked ahead at retail. He explained how Pandora changes the idea of cost-friendly luxury with AI that gives each shopper a personal feel. This method helps Pandora copy in-store charm on the internet and grow its work. CEO Sebastian Siemiatkowski of Klarna also spoke. He shared how the company moves along as the digital world shifts.

Conclusion: The Future of AI and Business

D-Congress 2025 brought fresh views on the role of AI in style, art, and trade. Talks focused on green aims, profit, and a personal touch for customers. The event gave clear hints for companies to work with AI as market work changes. As guests left, they took home ideas to guide future work in retail.