Google Introduces AI-Powered Shopping Feature to Change Fashion Choices

By Eric Hal Schwartz
Published May 21, 2025

Google now puts an AI tool in place to help online shoppers choose clothes. The tool, named "Try It On," lets users see clothes on a photo of themselves. It is now ready in the United States at Google Search Labs. Shoppers get a new, fun way to test style.

How It Works

Users start by turning on the Try It On feature in the Google Shopping tab. They upload a photo that shows their full body. Next, they look at a range of clothes. When a shopper picks an outfit, a Try It On button comes up. With one click, the system shows the person in the chosen outfit in about ten seconds.

Google says the system uses a strong AI model. This model knows how body shapes match with clothes. It works by placing, stretching, and showing each item on many body types. The tool does have limits. It works only with some types of clothing: shirts, pants, dresses, and skirts. Costumes and swimwear will not work with this tool yet.

Real-World Applications

During tests, the tool proved to be very useful for online shopping. For example, users can see how outfits that look like those worn by famous stars might appear on them. By using their own images, shoppers can try various looks from different times. The technology connects memories with a new way to dress.

The AI tool adjusts details like shoes and the fit of the clothing to match the person’s body size and stance. One tester noted that the picture was not perfect—his legs looked too thin. Yet the system did show how different outfits might appear in real life.

Benefits and Future Implications

The Try It On feature meets a common problem in online shopping. Shoppers often cannot tell if the color, size, or style of an item fits them well. With this tool, Google gives a way to see a good version of the fit before buying.

Online returns cost stores time and money. A visual check may help lower the number of return items. When shoppers see a digital preview, they feel more sure about their choice, and stores face less waste.

This new tool also paves a path for more personal shopping choices. Future updates may add style hints that match each person’s taste and boost the way buyers connect with items.

Conclusion

The Try It On feature does not end the need to try on clothes in person. It does not show the feel of the fabric or the comfort of a fit. Still, it stands as a big step in changing online shopping. By closing the gap between a digital image and a real look, Google sets a new mark that may spark change in retail.

As the tool grows smarter, shoppers can look forward to a more clear and fun way to pick their style. For more insights on tech trends and fresh ideas, stay connected with TechRadar, where we link technology to everyday life.