Transforming Celebrity Style: OneOff Introduces AI Shopping Agent for Fashion Enthusiasts

By Madeleine Schulz | April 25, 2025

Social media shapes trends. OneOff uses AI to help fans shop in a simple way. Co-founders Emir Talu and Bobby Maylack built OneOff so users can copy the looks of stars quickly.

Understanding the Celebrity Influence

Studies show many in Generation Z care more about the clothes stars wear than items from big brands. Celebrities and social media figures drive style choices. Talu says, "Younger millennials and Gen Z use Instagram as their main app. They let the app show them clothes that fit what they seek."

On the OneOff website, a visitor types a name into the question, "Who are you wearing?" The site then shows a mix of exact matches and inspired pieces. Items range from luxury to lower-cost basics.

A Smooth Shopping Experience

Fans face issues when they shop from Instagram finds. Links on Instagram can be hard to use. OneOff brings the items seen on Instagram into one neat list. A search for a famous star might bring a pair of red pumps at $262 or a high-end top at $995. A search for another star may show a sleek blazer dress that costs $2,500. The list has many high-end items but also some less expensive options.

Building Partnerships and Community

OneOff also lets stars make money from their style. Verified creators, like Emma Roberts and Suki Waterhouse, earn a cut from sales that come from the site. The split from retail sales goes from 10% to 25% for both the platform and the creators.

The team chose the first group of stars using top Google search data. The beta version of OneOff works with about 100 popular creators, including Bella Hadid and stylist Dani Michelle. The site plans to update its list as users show their true interest and search trends change.

The Future of Fashion Discovery

OneOff wants to give each user a shopping list that feels personal. The plan is to tune the algorithm so it can suggest new items every week based on a user’s past choices. As Talu puts it, "We want the algorithm to work like how streaming services suggest what to watch. It should get so smart that you do not have to look for items on your own."

Some may worry about how a computer chooses your style. The founders stress that the tool connects with a real need. Talu adds that while AI makes shopping work smoother, the idea must match each person’s own taste.

Facing the AI Fashion Issues

AI in fashion brings its own set of hurdles. Technology must read and match items to a person’s taste. OneOff depends on big language models like ChatGPT and Google’s Gemini. Each suggestion goes through a person’s check to keep quality and true style.

Conclusion

OneOff changes how fans shop for star-inspired style. The tool links high-profile looks to an easy shopping path. As the site grows, it will shape the future of online shopping by closing the gap between famous styles and what users can buy.