OneOff: Changing Celebrity-Inspired Fashion Shopping With AI
OneOff enters fashion retail with a new spin. This startup helps buyers find looks from famous stars. Emir Talu and Bobby Maylack started it. The system uses AI to make shopping quick and clear. Young shoppers now choose star-inspired clothes over old brand names.
The Star Effect on Fashion
Gen Z and young millennials now choose styles worn by stars. Many use apps like Instagram. Fans see real-time images of favorite looks. Talu said, "Young people use Instagram to find clothes they like. This app now drives most style choices."
At OneOff, the idea stays simple. The user visits the website and answers one question about which star they admire. The site then shows a short list of products that match that look. For example, a search for Addison Rae styles shows items like Repetto pumps costing $262 and a Dolce & Gabbana bustier top priced at $995. This list mixes high-end items and simple basics with clear links to the star’s look.
Fixing a Hard Shopping Task
Buying clothes seen on social media now feels slow. Talu said, "Instagram Shop came and went. Shopping on the app now relies on ads." Although affiliate links let people shop via social media, the steps feel long and hard. OneOff fills this gap. It uses AI to cut out extra steps while keeping the process clear.
When Talu and Maylack first looked at this area, they did not see a simple, quick fix. This need drove them to build their own website. They gathered a team with skills in fashion and star-related trends to work on the project.
Funding and Partners
OneOff raised money from well-known backers early this year. Investors include Pentas Ventures, the Hermès family office, and several figures from show business and fashion. A joint notice from Hermès & Lowe Family Offices said, "People now find fashion in new ways. We believe the OneOff team fits today’s style needs."
At launch, OneOff worked in beta with about 100 creators. These include stars like Hailey Bieber, Bella Hadid, and Sofia Richie Grainge, as well as stylists such as Dani Michelle. The founders picked them from top searches to match popular looks.
A Tailored Shopping Journey
Today, OneOff links to clothes from shops like Ssense, Mytheresa, and Net-a-Porter. As more people join, the site will add more brands by joining directly with stores.
OneOff plans to make shopping feel like a personal stream. AI will learn each user’s taste to suggest items that match. Talu dreams of a system that feels like a tailored feed, much like a home screen that shows just the right picks for each user.
AI in Fashion Retail
AI now plays a big part in many stores. Talu feels that OneOff blends AI with a human check. Every product picked by the AI gets a team review before it is shown. This extra step keeps ideas clear and true to each star’s style.
The company also gives star partners a way to earn money. A simple revenue split lets verified creators earn 10 to 25 percent. This plan helps them gain from the looks they set without complex work.
Conclusion
OneOff starts its work to change star-based fashion shopping. It faces the task of keeping up with fast-changing tastes yet keeping the site clear and fun. Many buyers seek quick style hints and clear links. OneOff meets this call by using AI that works with people. Its focus on star looks meets the wish many shoppers have: to dress as their favorite stars.
