D-Congress 2025: How AI Is Powering Fashion, Culture, and E-Commerce

Exploring the Intersection of AI, Retail, and Sustainability

At D-Congress 2025, held at the Svenska Mässan in Gothenburg on March 5-6, leaders met with a clear aim. They saw AI change fashion, culture, and online trade. Experts and industry heads shared ideas on new methods, eco plans, and future customer trends. Sweden stands as a top name in digital trade. Its rich past and art tie closely to smart commerce.

A Global Perspective on E-Commerce Innovation

Per Ljungberg of Swedish Commerce opened the talk. He said, "Sweden is a nation powered by trade." He connected our culture and firm rules to fresh ideas in music, fashion, and tech. D-Congress now leads as the largest event in retail and online selling in the Nordics. Experts and firms present their new ideas. In his talk, the Swedish Prime Minister marked the event’s role in Sweden’s drive for eco plans and smart trade.

AI at the Heart of Retail Transformation

Speakers met on the bond of AI with fashion and online trade. Nicklas Hermansson, an expert in media and AI, said many jobs may in time be done by machines. He warned that many shops must change fast. His words met with interest from people in many fields.

Dr. Achim Berg, who knows much about fashion and high-end goods, spoke next. With help from Alex Kessler at i-D magazine, he said that AI brings fresh ideas. They spoke of hard issues in product returns and eco care. People from many trade groups listened close.

Strategies for E-Commerce Growth

The online trade part of the event spoke of ways to grow sales. Experts like Casper Lie from Global-e discussed local rules and how to improve shopping. One talk from Pandora showed that using AI across methods led to a 21% growth in 2024. ## Sustainable Practices Increasing Profitability

A clear topic was the mix of eco care and profit. Panelists such as Martin Börjesson from J.Lindeberg and Sylvia Wennberg of H&M spoke of smoothing work, cutting product returns, and building eco plans with AI. They agreed that firms must put eco care at their core to win in modern trade.

TikTok’s Role in E-Commerce Innovation

TikTok ran a session on its own AI tools, Smart+ and Symphony. The tools help manage ads and build content. Entrepreneurs Anna Erlandsson and Jacob Friberg told how brands like Stronger and Swappie grew sales and brand view in a crowded scene.

Redefining Retail with AI

Christian Krebs from Pandora spoke of a future where AI makes shopping feel fresh and personal. He said that online sites can copy the feel of a store visit. Pandora now fits a market of great style at fair cost and grows sales. Sebastian Siemiatkowski of Klarna also shared his thoughts. He talked about how money tech in trade shifts fast and how his firm will follow these changes.

Conclusion: Embracing an AI-Driven Future

D-Congress 2025 ended with a clear note. AI can change the future of fashion, art, and trade. Speakers told firms to adopt AI and change fast. As real and online worlds blend more, the talks at the event give a clear guide for those who wish to win in the AI age.

For more on D-Congress and its talks, keep in touch with news from world trade leaders.