OneOff: The AI Shopping Agent for Celebrity Fashion

Innovating Fashion Discovery

Social media reshapes fashion. OneOff enters the scene with an AI search for style. Emir Talu and Bobby Maylack built the platform. They use the power of stars to guide shoppers. Gen Z fans watch celebrities for style cues. Smart tools meet a clear need.

The Concept Behind OneOff

OneOff makes fashion choice simple. It asks one clear question: "Who are you wearing?" Fans pick a celebrity and see AI-sent product matches. The picks mirror the star’s look or draw from it. For example, a search for TikTok star Addison Rae shows red pumps and a polka dot bustier. The platform lists upscale items along with simple basics. Talu says higher-priced items raise earnings for the site and its partners.

The Celebrity Influence on Shopping Behavior

Celebrities shape today’s trends. Magazines and online channels display their outfits. A report shows that 91% of Gen Z follow creators for style tips. Social media and star images send style hints. Bottega Veneta uses early star looks in its posts. Stars like A$AP Rocky and Kendall Jenner serve as style guides.

Addressing Shopping Frustrations

Instagram grows fast, yet its shop remains hard to use. Talu sees that finding star outfits on the app takes too long. This challenge led Talu and Maylack to build OneOff. They work to make buying simple. The company gained funds from several investors tied to fashion and media. They see a shift in how buyers search for trends.

A Unique Shopping Experience

OneOff is now in beta mode. It shows products from about 100 creators. Stars like Hailey Bieber, Bella Hadid, and Sofia Richie appear here. The list of creators comes from a strict look at user interest. Each week, Talu and Maylack add fresh names. When users shop, verified stars earn a share. Stars get paid without running their own web stores.

Using AI for a Personal Touch

OneOff uses AI to improve style searches. Talu envisions the service like a film app for fashion. The system learns what a user likes over time. It then sends picks that fit personal taste. Some may worry if AI fits unique style. Talu trusts that a human check guides the process. The system gets regular reviews to keep its picks in line with taste.

A New Era of Affiliate Marketing

At its core, OneOff builds a new model in online selling. It binds star style with quality shop items. The platform fills a gap in the market. More social stars now seek ways to earn from their style. OneOff stands as a clear answer that simplifies shopping for busy fans. As the site grows, it will change how buyers and stars connect in a world led by social media and celebrity trends.