
Google Introduces AI-Powered Try-On Feature to Change Online Shopping
By Eric Hal Schwartz
Published: May 21, 2025
Google built a new AI tool that shows shoppers clothes on a digital version of themselves. The tool, named "Try It On," works in the U.S. via Google Search Labs. It helps you see how garments look on you without visiting a store.
How It Works
Start the tool and upload a full-body picture. Then, look for clothes in the Google Shopping tab. When an outfit grabs your eye, click the "Try It On" button. The AI changes your photo in about ten seconds to show you wearing that outfit. The process links each step closely, keeping ideas near their related words.
The result might not be perfect. Still, it gives a clear idea of how the garment fits. Google trained the AI to match body shapes with cloth. The tool shows fabric as it falls, stretches, and bunches on your body.
Available Options and Limitations
Not every garment will work with the tool. Only items like shirts, pants, dresses, and skirts join the test. Some clothes like swimwear or costumes may not show properly. Most common items such as jackets and coats do work.
This tool displays different styles. In one trial, the test let a writer see looks like those worn by famous singers. The experience helps you try new looks without leaving home.
Impressive Technology
The AI also adjusts details like shoes to match your stance. The picture appears real enough. At times, parts seem off, such as legs that look too slim. Still, the tool does a good job. Its design may help online shops cut return rates.
A Step Towards Personalized Fashion
The tool goes beyond showing clothes. It may push Google to add personal style hints later. The AI might give advice that fits your personal look and body shape. Soon, it may help you pick garments that suit your taste.
Conclusion
"Try It On" does not replace a visit to a store or a real fitting. Yet, it gives you a better view of online choices. Google works to improve the tool so that shoppers better see how outfits appear. This new tool may help you feel more sure before you buy.