Google’s New AI Try-On Feature Offers Fresh Fashion Insights

By Eric Hal Schwartz
Published May 21, 2025

Google now brings a new tool for online shopping in clothing. The company uses artificial intelligence to let users upload their photo and see clothes on themselves. Google sets this tool in its Search Labs. The design groups words in a tight way so each pair connects clearly.

Getting Started with the Try-On Feature

Users start by turning on the tool in Google Search Labs. They then upload a full-length photo. Next, shoppers browse the Shopping tab and click on a piece of clothing. A "try it on" button then shows beside a bigger image. A click sends a signal to the AI. The result is a picture of the person in that outfit in about ten seconds.

This image may not match the real fit exactly, but it gives a good guide. Google built the tool to know how clothes fit different bodies. The machine adjusts cloth shape and flow based on body parts.

Limitations of the Feature

The tool does not work for every kind of clothing. Today, it fits only shirts, pants, dresses, and skirts. Many well-known stores must join the program to show images. Some types—like swimwear and costumes—do not have pictures yet. Users still see shorts and jackets well.

For example, one can find classic looks from stars like Elvis Presley. With a few clicks, shoppers try on these looks without visiting a store.

Visual Customization and User Experience

The AI can shift the look of clothes by watching the user’s stance and size. In one case, a shopper tried a summer set and a superhero suit. The tool shifted the look to match body shape and stance. Some parts, like arm length, do not seem perfect. Still, the tool works in a fun way.

Eric Hal Schwartz, the writer, shared his time trying different clothing styles. He saw a digital way to mimic a store visit. It does not replace a real try-on, but it cuts down one worry when buying clothes online.

Reducing Returns and Future Possibilities

More use of this virtual tool may help online stores. Fewer returns mean less waste from packing and shipping. Users see a preview of how clothes look on them before they buy. Google hopes this clue will drop return numbers for many online stores.

The AI might bring in ideas for personal style tips soon. By putting AI with a fitting room, users could soon get advice on styles that go with them. New tech like this may set a trend for how people try on clothes online. Be it a look from a famous star or this season’s style, users get a fresh way to see their choices.