Google Shopping Unveils New AI-Driven Tools for Fashion and Beauty

March 5, 2025

Google Shopping adds new AI tools. These tools change how buyers shop for fashion and beauty. They help users turn style ideas into clear images. The new tools make online shopping fun and easy.

From Idea to Image

Each day, Google gets over a billion shopping searches. Many buyers cannot find the exact thing they want. A shopper may search for a "colorful midi dress with big daisies" yet feel lost.

Google now adds a feature called "vision match." It works on mobile in the US. Users write how their garment should look. The AI then makes a picture. It shows what the item might look like and lists similar products.

A Google agent said, "Search for any garment and click on ‘Can’t find it? Create it.’ You get hints that tighten your search and show what you can buy." You can also use vision match in the "Create & shop" section on the Shopping tab.

Makeup Looks via Augmented Reality

Google also works on a tool for beauty. Many Americans search online for makeup ideas. Yet it is hard for them to find makeup that fits.

The tool uses AR with Gemini models. It lets users try makeup virtually. The looks come from stars, top influencers, and current trends.

Starting this week, U.S. shoppers can try makeup looks like "soft glam." They can see various lipsticks, mascaras, eyeshadows, and eyeliners on their face. When browsing on mobile, a "See the looks on you" prompt appears. Users see how items appear on their own face.

Virtual Try-Ons for Clothes

Google now adds virtual try-ons for clothes. The tool first covered tops. Today, it works for dresses, pants, and skirts.

When users shop for bottoms, they find items with a "try on" badge. These items show on real models. Models represent sizes from XXS to XXL. The AI now shows the full look—from the top to shoes. Buyers see a clear picture of their style.

These tools help with choices like skinny jeans for a night out, a silk skirt for work, or loose linen pants for a sunny day. Google Shopping makes search and choice simple. Buyers see more images and gain trust in their picks.

In Conclusion

With these new AI tools, Google Shopping changes the online trip for fashion and beauty. Buyers match their style wishes with clear images. As more parts come online, users will work with clear and lively features. Google joins idea with image so buyers can choose well from home.