Google Shopping Unveils New AI Tools to Improve Fashion and Beauty Shopping Experiences

March 5, 2025 – Google Shopping shows new AI tools that work in fashion and beauty. Shoppers in America turn to online stores more. These tools help users find what they want by keeping search phrases near the items they see.

Bringing Fashion Visions to Life

Google handles more than one billion queries each day. Many shoppers face a hard time finding clothes that match their own style. A recent survey shows that over half of shoppers struggle with this search. One person may look for a "colorful midi dress with big daisies" yet not see a match.

Google now gives mobile users in the U.S. a tool called "vision match." A user types a description of a garment. The AI shows images based on the words close together. It then lists similar products that you can buy. If an exact item does not show, a button appears that says "Can’t find it? Create it." Users can change their search words to view more different options.

Discovering New Beauty Inspirations

Many makeup fans in the U.S. search for new ideas online. More than half seek tips and products on the web. They have trouble picturing how a product fits with their look. Google Shopping fixes this with new AR beauty tools powered by Google’s latest AI models. Shoppers can see makeup on a digital image of themselves by searching for a celebrity style or a term like "spring makeup." For example, a search such as "soft glam" brings up a mix of light eyelash, rosy blush, and smooth lip gloss options. A tap on "See the looks on you" shows the makeup on the shopper’s digital face.

Expanding Virtual Try-On Capabilities

Google improves the way shoppers try clothes online. The virtual try-on tool started with tops. It now includes dresses, and it has added pants and skirts. The tool shows sizes from XXS to XXL. This setup meets the needs of many users.

When someone searches for pants or skirts, a “try on” badge shows up in the listing. A tap on the badge brings up images of different styles on models. The AI model now shows a full look from head to toe. The connection of words and pictures helps users see how a style fits their body.

Google continues to work on these shopping tools so users see items clearly and feel sure about their choices. New tech ties words and images close together to give shoppers a clear view of their purchase options.