The Future of Fashion: AI Models on the Rise and the Implications for Human Models

Introduction

AI now changes many areas. It comes into fashion. People ask if machine models cut human work. H&M made a plan to use AI images. This plan sparks questions about the future of art work and jobs.

H&M’s New Approach

H&M has a new plan. They will create AI images of 30 models. The brand will use these images in social media and ads if models agree. Jörgen Andersson, the chief creative officer, said AI helps in art work, not cut real people from jobs. Models like Vilma Sjöberg and Mathilda Gvarliani may send their digital twin to other assignments. Gvarliani said her twin looks like her but never gets tired.

Industry Reactions: Fears and Concerns

Many people in the field feel worry. Some in film have protested against machine models. A union called Bectu speaks for workers from makeup artists to light fixers. In a survey, more than half of workers said machine models might cut jobs. Sara Ziff, who starts the Model Alliance, asks for clear pay rules for using model images. H&M will pay for the images, yet fair payment still stays unclear.

The Regulatory Scene

Law makers are now writing new rules for art workers. The Model Alliance supports a Fashion Workers’ Act. This law will force models to say yes before AI shows their face. The rule comes in June. The European Union also makes a law about AI work. Their rule makes sure machine-made work is clearly marked. This law comes in 2026. ### Wider Thoughts on AI in Fashion
Some people say machine work can bring more faces into shows. Others see a loss of the mix of real looks. Machine images sometimes have a too-similar look. Critics point out that these images may not show the mix that today’s world needs.

Views from Fashion Experts

Top people in fashion share their thoughts. Casting agent Chloe Rosolek sees these AI ideas as a way to cut budgets at the risk of real work. Former Harpers Bazaar editor Lucy Yeomans said AI cannot show the feeling that a person gives. Their words add to a growing debate.

Conclusion

Brands like H&M try this new tech. Many must check how pay, work, and art stay fair. True art still needs a human hand. Old skills work best when mixed with new tools. The change in fashion will keep many talking as art and tech share space.