How AI Will Change Fashion Shopping: Nikki Baird’s Vision of Personalized Buying Journeys
Nikki Baird, Vice President of Strategy and Product at Aptos, tells us how AI can shape shopping. AI will act as your smart guide. It will work with your style, tastes, and routine. In a recent talk with WWD, Baird spoke of a future where AI helps you pick the right look.
A Future of Personal Shopping
Imagine a day when your AI guide knows your clothes and plans. It sees what you own, checks your calendar, and looks at trends. In this view, your guide will list outfit ideas for a meeting or a trip. With one click, your price range and delivery needs come into play. The guide then shows you clear choices on your own digital model. Each step links your needs to a fitting look.
Daily Outfit Help
Each morning, your AI friend can pick clothes based on today’s weather and your schedule. It checks what you have worn before and what might work next. If a piece gets worn out, your guide finds a match that fits your taste and budget. Options come with cost and speed details so you can decide fast.
Clear Ties to Pop Culture
If you see a jacket on a favorite TV show, you can take a quick picture. Your AI friend then finds that piece or one similar in style. This method connects today’s trends with what you need to buy. It changes the link between brands and buyers. The job of the guide is to bring items close to your unique taste.
The Road Ahead
AI will change how you shop, style, and manage your wardrobe. As tech grows, your guide may soon handle styling, buys, and even stock in your closet. This shift puts you in charge. The mix of tech and fashion will build a smoother way to shop for the modern buyer.
