AI-Generated Fashion Shoots Save Money for Retailers

By PYMNTS | April 30, 2025

Retail changes fast. A new trend grows in fashion. AI makes fashion shoots. Companies like BetterStudio, Lalaland, Botika, and FashnAI use AI. They let stores show clothes and things without high photo costs.

The Rise of AI in Fashion Marketing

Stores need good pictures. AI models help stores get quick images. A photo shoot used to need a photographer, models, and a team. Now, AI image work costs 75 cents to $1.30 per picture. BetterStudio started in March 2025. They let stores upload clothing photos. The system builds images with different AI models. This setup cuts costs and lets brands use the same picture in many ads. Luca Arrigo, the CEO, says the goal is to help all who work in fashion.

Creative Autonomy for Retailers

Marketers make images that show clothes on many body types and colors. Short sentences show ideas fast. A store sees a garment on different looks quickly. Companies like Lalaland, Botika, and FashnAI also help. They let stores show many kinds of models for global audiences.

Ethical Considerations and Industry Concerns

AI saves money. The trend also brings job worries. Some work groups ask for rules. In New York, a law needs a model’s clear yes before a digital image is made. A study from the Model Alliance shows many models fear that AI will hurt their jobs. Many models say they have sent body scans for digital work.

The Future of AI in Fashion

More brands use AI. H&M plans 30 digital models for ads. Human art joins with AI to show clothes in new ways. BetterStudio will soon start a market for social media stars. Stars send photos to brands with AI tweaks. Arrigo says his aim is to help true stars and models while letting groups work together.

For more news on tech and retail trends, stay with PYMNTS as we cover the changes in the market.