Google Unveils Advanced Shopping Features at I/O 2025

May 20, 2025 – At Google I/O 2025, the tech giant shows a new AI Mode. This update changes how people shop online. It helps users find items, try them on, and buy them right on their devices.

A New Era of Shopping with AI Mode

Google makes shopping simpler with AI Mode. The mode pairs Gemini tech with a large Shopping Graph that holds over 50 billion product links. Shoppers now see clear images and get custom suggestions.

The AI Mode works like a friendly shop helper. A user looking for a travel bag sees items that match their style. The system connects a request for weather-friendly and strong designs to a set of waterproof products. Users get results that meet their needs.

Smart Shopping with Agentic Checkout

Google adds a fresh checkout step. Shoppers tap an item to use the “track price” option. They pick the size, color, and cost they want. The system sends a note when the price drops. Then, with Google Pay, the item goes to the cart and to the seller’s site.

This new checkout will start in the U.S. soon. It makes the buying step simple and clear.

Virtual Try-On Technology

Google shows a tool that lets users try on clothes with a photo. People upload a picture of themselves and see how products fit. The tool uses machine learning to show a real look on different body types. Shoppers view a dress or a shirt on their own photo. This helps them decide before buying.

The try-on tool is now part of Search Labs. Users can save looks or share them with friends. It adds a friendly social side to shopping.

Conclusion

Google I/O 2025 created a lot of talk in retail. New features like AI Mode and virtual try-on bring more ease and fun to shopping. These steps mark a move toward a more clear and smart shopping experience.

With these changes coming to the U.S. soon, all buyers can shop in a new way. The future of shopping looks bright.

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