Google Introduces AI Mode and Virtual Try-On Features for a Better Shopping Experience
Date: May 20, 2025
By: Lilian Rincon, Vice President, Product Management
Google showed new tools at I/O 2025. The company built an AI mode that links images, numbers, and guidance in one view. In shopping, doubts appear; the AI mode helps reduce them. It connects a shopper’s wish with clear product data. Google’s Gemini joins the Shopping Graph. Two parts work close: Gemini links with 50 billion product items, and the Graph holds reviews, prices, and stock. The product details update once each hour.
For a bag search, the tool listens to a request. A person spots a travel bag; the mode groups related images with matching products. The tool also links local needs. A shopper in Portland sees bags fit for wet days. The words and data stay near each other for clear meaning. The new shop mode will roll out soon in the U.S.
Smooth Checkout Experience
After a product choice, the checkout agent joins the steps. A buyer taps “track price” on a product listing. The tool groups favorite details like size, color, and cost range. When a price drops, the tool rings with a note. When buying, one taps “buy for me” and the tool links the buyer’s data with Google Pay. The order then goes through fast and safe. This checkout tool will come soon in the U.S.
Virtual Try-On: Personalized Fashion Experience
Buying clothes online can bring doubt about fit. Google built a virtual try-on tool to cut that gap. A user uploads a photo; the tool puts a digital cloth over the image. The tool reads body and fabric details with care. It links a shopper’s image with many clothing items from the Shopping Graph. A click on the “try it on” icon starts the test. The tool shows how a maxi dress for a wedding or a casual shirt for travel fits. The user can save the look and pass it to friends for a quick view.
Conclusion
Google’s new AI mode and virtual try-on tool change online shopping. The tools connect words and numbers so a buyer sees clear steps. A shopper gets fast help, finds clear choices, and acts with trust. For news and more stories, join our newsletter. Enjoy a smarter, more clear shopping experience with Google’s new tools.
