Messina Hembry Partners with Aistetic to Transform Pre-Loved Fashion Resale
Messina Hembry, a firm that sells pre-owned fashion, joins with Aistetic, a spinout from Oxford University. The two work to make reselling easier and more profitable. They aim to solve key cost and growth challenges.
Messina Hembry: Leading in Pre-Loved Fashion
Messina Hembry lists over 7,000 new items every week. This strength makes the firm a strong name in pre-owned fashion. More people choose used clothes for style and care of the Earth. The need for simple, clear shops grows.
AI Technology Makes Listing Simpler
Aistetic brings a smart tool that reads pictures. The tool picks details from garment photos. It cuts down on the need for manual tagging, description, and listing. Zac Hembry, CEO of Messina Hembry, said, "Aistetic’s tool has changed how we work. We now list items three times faster, cut extra work by 70%, and see more sales from clear, quick tags."
Resale Fashion on the Rise
eBay searches for "pre-loved fashion" grew by 400% since summer 2024. Seventy-one percent of Gen Z shows a strong link with this market. Some sellers, even with profit, face hidden costs that halt growth. In cases like ThredUp and The RealReal, public launches brought new challenges. Each used garment needs care in re-merchandising. The work calls for quality checks and good photos and makes one-item orders hard to handle.
Better Shopping through New Tools
The join of Messina Hembry and Aistetic cuts extra steps for shops. With clear AI tags, stores list more items and reduce customer fuss from clutter. Duncan McKay, CEO of Aistetic, said, "Our goal is to help shops grow with smart AI tools while keeping our world in mind. Working with Messina Hembry helps stores list more items and boost the buying path. This work also supports a cycle of reuse in fashion."
Conclusion
The join of Messina Hembry and Aistetic is a step forward in pre-loved fashion sales. With AI help, the partners plan to raise profits and work well. As the call for used fashion grows, such simple ideas shape what comes next.
