Doji Secures $14 Million in Funding to Improve Virtual Try-Ons with AI Avatars

By Ivan Mehta | May 15, 2025

Doji, a rising startup, raised $14 million in a seed round. Thrive Capital led the investment, and Seven Seven Six Ventures joined as a supporter. The funds back an app that uses AI avatars to change online clothes try-ons.

A New Approach to Virtual Try-Ons

Doji makes virtual try-ons fun and social. The app builds a custom digital image for each user. This image helps show different clothes styles and sparks new ideas for looks. Early users praised the app. They joined soon after its release on the App Store.

The growth of AI technology makes this idea work. The app runs on models that create lifelike images. Users get a more real view of how clothes may appear on them.

Founders’ Vision and Background

The company began in 2024. Dorian Dargan and Jim Winkens mixed their first names for the startup. Dargan worked at Apple on VisionOS and at Meta on games for Oculus Quest. Winkens worked at DeepMind and at Google on AI tools. They met on Twitter in 2022. A shared love of fashion pushed them to build this app.

Investor Perspective

Miles Grimshaw from Thrive Capital praised Doji. He said the app works like a virtual mirror that shows a range of clothes. It also lets friends and family share images easily.

User Experience and Features

The app now works by invitation only. It guides users with simple steps. Users send six selfies and two full-body images. This process takes about 30 minutes to create a clear digital image. Once the image is ready, the app suggests outfits that match the user’s style. Doji sets itself apart by building a full digital image instead of relying on one picture. This step makes try-ons feel more real.

Looking Ahead

The app shows how clothes might look on a digital image, but it does not check the fit yet. The team plans to add that soon. They also work to speed up try-ons and let users shop inside the app instead of visiting other sites.

Doji’s app works in more than 80 countries. The company has not shared when the invite-only rule will end. Dargan said the startup makes fashion fun by giving users digital images that look very human.

As Doji grows, it mixes tech and fashion. This change may turn online shopping into a fun, shared experience.

For more news and updates on Doji and its tech, watch for new releases in the coming months.