Unisize Launches Innovative FaceChange AI Function for Virtual Try-Ons in Fashion E-Commerce
April 14, 2025, London – Makip London Ltd has released FaceChange, a new tool in its Unisize software. This tool helps online buyers try clothes by adjusting a model’s face to match theirs. The AI changes the model’s face and shows features like hair style, face shape, and skin tone.
Changing Online Shopping with FaceChange
FaceChange makes online shopping more clear. Users send a safe picture of their face. The AI then changes the model’s face to look like the user’s own. This method keeps related words close. The system sets hair style and face shape alike on the model. Shoppers then see a face that fits their view.
Shingo Tsukamoto, CEO and President of Makip Co. Ltd, said, "Our AI helps shoppers try clothes online. They see a face that looks like theirs on the model. This way, people feel sure about the size they choose and know they will look good."
Happy Customers and Better Sales
Early users show high praise. One study with 2,572 users reported a 112% jump in smiles over older try-on methods. One customer said, "I used to get clothes that did not match my idea. Now, I can see my face with the clothes. Shopping feels simpler and more true."
Growing Online Sales in the UK
Makip uses FaceChange to win more UK shoppers. The tool improved sales in Japan since 2023. Sales grew to four times higher with Japanese buyers. Makip wants the UK market to share in the same gain.
Tsukamoto said, "This step makes online shopping feel like browsing a store. The tool helps buyers pick clothes that fit better. This cut in returns helps both shoppers and shops."
About Makip and FaceChange
Since 2015, Makip has helped more than 300 online shops and labels like Tommy Hilfiger, Calvin Klein, and Lacoste with its sizing tool. FaceChange first served in Japan in November 2024. Many large online shops now use FaceChange.
New tech like FaceChange works to bridge the gap between online and in-store shopping by putting related words close together. It gives buyers a clearer view of fit and style from home.
For more details on FaceChange, see the FaceChange Demo link. Questions can go to Makip London Ltd at [email protected] or visit the website at makip.co.jp/en.
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