Google Unveils AI Mode and Virtual Try-On Features for Improved Shopping Experience

May 20, 2025 – Google shared a new shopping plan at its 2025 I/O conference. It adds two main features: AI Mode and a virtual try-on option. These features work to change how people find, check, and buy items online.

Changing Online Shopping with AI Mode

Google’s AI Mode ties together the power of Gemini with its wide Shopping Graph. The graph links more than 50 billion products. This new method mixes clear images, smart help, and solid product data to boost buyers.

When a buyer uses AI Mode, the system shows image tips that match their taste. A shopper who wants a neat travel bag sees matching pictures and items. The tool lets the buyer set clear filters. For example, one may choose items with features for wet days. This cut of choices makes shopping simpler.

Making Buying Easier

AI Mode comes with an agent checkout. This tool helps buyers track an item’s price, set filters based on chosen features, and get alerts when a cost drops. When a buyer is ready, the system shows the details and uses Google Pay. Soon, this tool will join product pages in the U.S.

Virtual Try-On Changes How People Shop for Clothes

Google also shows a virtual try-on tool that lets buyers see how clothes may look on them. The buyer uploads a full-body photo and checks how a dress or top fits.

A special image tool paints cloth look and cut on the photo. This step makes the shopping look more custom. The try-on tool is now live in the U.S. via Search Labs. It makes trying out styles easier before a buy.

End

These updates mark Google’s work to fix online shopping. With AI Mode and the try-on tool, Google changes how buyers check items and act with confidence.

In coming months, these tools join many product pages. The tech leader plans a new age in online buy where people get ideas, choose well, and see their style in a new light. Stay tuned for these changes in your Google shopping space.