New AI Virtual Try-On Startup Doji Excites Fashion Tech Fans

Doji is a startup in virtual try-on tech. It uses AI to make lifelike avatars. Users see clothes on their digital selves at home. The tech world and fashion fans like this idea. The app grabs the attention of tech leaders and early users.

Significant Investment and Backing

Doji got early funding. Alexis Ohanian led a group called Seven Seven Six. Origins Fund joined the group too. The startup did not say the sum. Ohanian, a Reddit co-founder, posted on Twitter: "Shopping is fun again with AI." He shared fit photos made by the app.

Chris Vanzetta, a partner at Seven Seven Six, said that making a real online dressing room is a big win. Many have tried virtual try-on before. With smart AI and good style, Doji gives users a true try-on feel.

Founders’ Vision and User Experience

Dorian Dargan and Jim Winkens started Doji. They once worked at Meta and Google DeepMind. They built this app for real users. Dargan said, "We began this project for ourselves, and that is why it works well for people." The design fits real needs rather than just showing off tech.

The app is simple to use. Users send several selfies and two full-body photos. In about 20 minutes, the AI makes an avatar. The app shows clothes and lets users add items from other shops with buy links. The process makes it easy to see and get clothes.

Industry Buzz and User Insights

Tech investors now see promise in AI at the app level. Jim Winkens said smart investors note that much value in AI sits in the app. Doji is not alone in virtual try-on. A tool called Vybe raised $4.75 million in seed funding last summer.

Early users give good feedback. Jane Manchun Wong found Doji on social media. She liked how the app chose clothes for her. "It picks items that match well," she said. Karine Hsu from Slope liked the mix of high-fashion items and everyday wear. She even went to a store to compare the fit using a photo from the app.

Conclusion

AI is changing many fields. Doji stands out in fashion tech with smart AI and a focus on real users. The startup excites tech fans, investors, and shoppers alike. It will grow and may change how we shop online.