New AI Virtual Try-On Startup Doji Gains Traction in the Fashion Tech Space

A new startup in fashion tech earns news as it uses AI for virtual try-ons. Doji began in secret mode in January 2024 and now gives users access to a private beta. The startup lets users build an AI self-image that looks like them. That self-image works in a virtual room where clothes can be tried on.

Backed by Notable Investors

Doji got funds from well-known investors. Alexis Ohanian, a co-founder of Reddit, joins through his firm Seven Seven Six. The team raised money early in 2024. We do not know the exact amount. Ohanian shows his support by sharing AI-made outfit images on Twitter in January. He said the new tech makes shopping fun again.

Chris Vanzetta, a partner at Seven Seven Six, spoke about Doji. Many firms had tried to produce a good virtual try-on tool. Vanzetta said Doji uses smart AI and great style to build lifelike digital selves for its users.

Founders with a Vision

Doji was started by Dorian Dargan and Jim Winkens. Both have worked in tech at firms like Meta, Apple, and Google DeepMind. They love fashion and tech. They built the app for everyday users. Dargan said, "We made it for users like us. It is meant for people, not just for tech."

The app works by letting users send in several selfies and full-body shots. In about 20 minutes, the AI builds a digital self-image. Then a user can try a chosen set of clothes or add items from online stores to see how they fit.

Energizing the Consumer Startup Market

Doji is not the only company in this space. Competition is growing. One startup, Vybe, raised $4.75 million for a browser tool that lets users try on clothes from online shops.

Hype Among Tech Enthusiasts

Early users show strong excitement for Doji’s beta app. Jane Manchun Wong, an engineer and tech blogger, learned about Doji from her peers. Wong said, "I liked that Doji can pick outfits for you. I do not like to sort through many choices, so this helps me."

Karine Hsu, who runs creative agency Slope, also tried the app. She said the tool works well. Sometimes one item does not show correctly, but the error stays small. Hsu liked the chosen selection of high-end items in the app. She found it fun to test her style and add items like athleisure from brands such as Alo Yoga.

Conclusion

Doji can shake the fashion field. It uses AI to change how people shop. With support from well-known investors and the excitement of early users, the startup may change the way online fashion trade works. As more consumers join, Doji might boost the consumer side of tech start-ups.