Lacoste Celebrates Ramadan 2025 with New AI Campaign Featuring Refal Hady and Dewi Paramita
Ramadan 2025 nears. The world brand Lacoste plans to celebrate the special month with a new AI campaign. The campaign ties old customs with modern tech. Lacoste works with actor Refal Hady and fashion star Dewi Paramita. They bring life to the project.
A Fresh Approach to Ramadan
Refal Hady shows a clear style and natural charm. Dewi Paramita sports a modern look with ease. They mark Ramadan with a fresh view. Their images mix simple grace with daily comfort. The work proves that Lacoste loves local ways while staying known worldwide.
Visual Storytelling Inspired by Nature
The project uses art that shows desert views. The images shine with a warm mood. The designs use bright turquoise and warm orange. These colors stand for calm light and the glow of the Ramadan moon. AI builds the art into clear and vivid scenes. The design also puts tennis in the frame. Tennis sits at the heart of Lacoste, joining energy and quiet thought during Ramadan.
Introducing the Spring Summer 2025 Collection
Lacoste shows its Spring Summer 2025 line as part of the project. The new clothes suit every Ramadan moment. They use light fabric and easy shapes with classic touches. The look mixes comfort with clear style for the festive days.
Engaging Retail Experience
The Ramadan project appears in all Lacoste stores in Indonesia. Shops show themed window displays and hands-on features. The Digital Flagship at www.lacoste.com/id invites visitors to feel the spirit of Ramadan in Lacoste style.
Lacoste charts a new path for Ramadan. The AI campaign with Refal Hady and Dewi Paramita aims to reach hearts and minds. Ramadan becomes a time to keep close in memory.
