Indonesia’s Halal Creative Industry: Using Tech for Global Market Reach
Jakarta — Indonesia holds the largest group of Muslims in the world. The country now works on its halal creative industry in modest fashion and halal food. A recent report shows that the global halal market may hit USD 2.8 trillion by 2025. Food and modest fashion bring large shares to this market.
Export Markets and Chances
The government picks key export zones. These include the UAE, Saudi Arabia, Malaysia, Turkey, the UK, and the US. All these nations have many Muslims and strict halal rules. The president backs a push in the creative industry. A new ministry works to boost growth and global strength for local goods.
Using Blockchain for Trust
The industry now uses blockchain to build trust. Many fear corruption in trade. Blockchain fixes this by recording every step in a clear way. Each halal product may have a QR code. When scanned, it shows data about its origin, making, and halal check. In modest fashion, this helps prove that items like batik and hijab come from approved sources. Buyers in Europe can see that their clothes come from natural, approved materials.
In food, blockchain tracks each raw part. This keeps dishes like rendang and Indonesian coffee meeting export rules.
AI and New Ideas in Fashion and Food
AI gives designers new tools. It reads global trends and helps designers shape collections that suit markets in the Middle East, Europe, or the US. Virtual stylists made with AI help buyers pick hijab or attire based on what they like. In food, AI checks what tastes work best in different lands. It may help design a milder rendang for American or European taste. AI also makes ads that reach buyers in many areas. Chat tools help customers learn about halal products in their own language.
Building Strength in World Markets
Blockchain and AI work as a team to boost Indonesian halal products in world markets. Blockchain makes product data clear by recording its journey. AI stirs new ideas and spots trends for global markets.
With the president’s support, Indonesia aims to lift its creative industry. The big question is: Is the country ready to lead in this tech-driven halal creative field?
By Tuhu Nugraha, Digital Business & Metaverse Expert, Principal at Indonesia Applied Digital Economy & Regulatory Network (IADERN)
For more insights, check out our coverage on how blockchain technology changes many sectors.
