Lacoste Launches Innovative AI-Based Campaign for Ramadan 2025 Featuring Refal Hady and Dewi Paramita
Ramadan nears. Lacoste greets the month with a new campaign. The plan blends old customs with modern tech. Lacoste works with actor Refal Hady and style leader Dewi Paramita. Their work forms a special collection for today’s crowd.
A Fusion of Tradition and Modernity
The campaign shows the holiday feel and a fresh style. Refal Hady adds soft style and calm charm. Dewi Paramita brings a clean, modern look. They share the Ramadan mood. Their images mix grace and ease for daily wear.
The pictures come from a desert with a sun low in the sky. Warm air and calm light fill each scene. A set of turquoise and orange brings to mind nightfall and a slim moon. Lacoste stays true to past ways while moving with time.
The Role of Artificial Intelligence in Storytelling
A main part of the campaign is its use of AI. The tech adds clear detail to the story. It lays out the values of Ramadan and meets the taste of tech fans.
A tennis touch connects the work to Lacoste’s start. Tennis points bind action with rest—a sign of balance in the month.
Spring Summer 2025 Collection Unveiled
Lacoste also shows its Spring Summer 2025 clothes. The new line uses thin fabrics and loose cuts. Each item bears the brand mark. The clothes give ease and keep a bold look.
Engaging In-Store and Online Experiences
The campaign lives in all Lacoste stores in Indonesia. The windows shine with themed looks. In the stores, fun parts invite a close feel of Ramadan. Visitors can also go to www.lacoste.com/id. The site brings forward Lacoste’s Ramadan view.
Lacoste links old ways with new work. The brand stays near and clear for those of today.
