AI’s Change in Fashion Marketing

April 1, 2025
By Haley Crawford

AI and marketing now meet in fashion. This change brings both good and hard tasks for brands. Marketers use new AI tools to save time while keeping their creative ideas. They work with care so that brand trust and buyer ties stay strong.

Adopting AI in Fashion Marketing

Recent news shows more brands add AI to their work. AI writes words and makes pictures that many people notice. A report from the Jasper platform shows 79% of teams plan more use of AI in 2025. This step marks a change in how teams work.

Big companies like Coach, Revolve, and Anthropologie now use AI in many parts of marketing. AI helps when buyers look for products and when brands make virtual copies of items. These copies help brands see buyer habits and guide new designs and product displays.

The Push and Pull: Human Ideas vs. AI

A debate started last week when OpenAI added its new image maker to ChatGPT 4.0. This tool makes images that match popular cartoon styles and caught attention online. At the same time, H&M showed AI-made models. Many people then asked what this tech means for art and work.

Some leaders say that AI acts as a helper rather than an opponent. Addia Cooper-Henry of VMGroupe said, "AI will not take our place. Do not fear tools that help your mind." Her words point out that AI can work with human ideas. It may open ways to fight creative obstacles.

Better Content and Easier Work

AI now helps with making ad words and images. Brands like Adidas and Ulta Beauty use AI to write product details and other text. This method saves time and keeps each brand’s mark strong. Still, AI needs clear input from people to get good results.

AI also helps with office work by checking lots of data fast. For example, Anthropologie now spends more time on work like SEO. They went from spending 20% of their time on this work before AI to 60% afterward. This change lets the team put more effort into making their website work better.

The Future of AI in Fashion Marketing

AI will keep changing the way brands work. Some tools, such as Daydream, give data about what buyers like. This data helps brands adjust how they sell. Revolve, for example, now has better search and buyer support because of AI. This switch led to more orders and a rise in sales.

Even so, many still worry about how buyers feel about AI. Using these tools the right way is key. Brands must keep a real bond with buyers while they work with new tech.

To sum up, the fashion world now sees marketing in a new light. With care and clear ideas, brands can use AI to bring fresh art and hold buyers close. As tech grows, the industry should stay ready and work smart with this new change.