DXC Technology Partners with Parfois Group to Improve Customer Experience through Data-Driven Personalization

New York, NY – DXC Technology (NYSE: DXC), a global tech firm, joins with Parfois Group, a top Portuguese fashion brand. DXC and Parfois now work side by side. They use data with smart tools to better serve each customer.

Investing in Data Intelligence

Parfois runs over 1,000 shops in 67 lands and grows its online store. Parfois now adds more data work. The firm uses smart data work to shape each buyer’s visit. At its heart, the deal brings in the Snowflake data system. Parfois inspects buyer data with AI tools that predict what buyers need. This work tells Parfois how buyers act and like. It helps the brand win more sales and deepen its bond with shoppers.

Real-Time Insights and Operational Efficiency

The join gives Parfois new ways to work fast. The tool shows live data with clear panels. This live view helps leaders see shifts in buyer actions. It lets them act quick when trends occur. Nuno Moura Pinheiro, Head of Data & AI at DXC in Portugal, said, "We work with Parfois to put customers first. We feel proud to aid this famous brand. We give leaders data that helps them decide fast and well."

An Evolving Industry Landscape

Today, retail leans on data. Data now helps brands meet buyer needs. With data work, firms match what buyers ask. This link builds trust and wins more sales. DXC brings new tools in this fast field. The join with Parfois fits well with DXC’s plan to deliver high-value data work. It helps show that smart data use may shape retail in the years ahead.

Recognition in the Industry

DXC won praise in Whitelane Research’s 2024/2025 European IT Sourcing Study. This join with Parfois shows DXC helps firms update tech while keeping work smooth. As Parfois Group takes this step, it shows that data matters in retail. The move hints at how the field may change soon.

For more information about DXC Technology and its services, please visit their website.