OneOff: The AI Shopping Agent to Emulate Your Favorite Celebrity’s Style

OneOff is a smart shop tool. It helps you copy the style of a loved celebrity. Emir Talu and Bobby Maylack built this tool using AI. It serves Gen Z and young millennials. They see stars on Instagram. The tool makes shop search fast and clear.

Bridging the Gap Between Celebrities and Consumers

Celebrities mix with style and fashion. OneOff meets a growing trend. Young buyers use Instagram every day. The app finds clothes with simple steps. Talu says users now search with clear instructions. OneOff links online shopping with Instagram discovery. Users answer, "Who are you wearing?" by naming a star. In return, OneOff shows shop items. Some items match exactly; others copy the style. For example, search for TikTok star Addison Rae and you may see red pumps or a stylish top. The list hosts both high-price items and cheaper picks.

Meeting Demand

Celebrity style fits modern shop habits. A recent report shows that 91% of Gen Z buyers follow trends on social media. Fashion magazines now mirror celebrity looks. OneOff fills a gap with a simple shopping page. The founders know that buying items seen on Instagram is hard. Old shop methods force buyers to click through many posts and links.

Launch and Future Developments

OneOff now runs in beta. It shows about 100 creators, including names like Hailey Bieber, Bella Hadid, and Sofia Richie. The team picked these stars from popular search counts. As users join in, OneOff will add more products. Verified creators may earn money when a sale comes from their style pick. This way, stars earn cash without managing a shop page.

The Technical Edge

OneOff uses smart tech to keep the shop process short. It works with language models and also uses a human check. A person reviews each product before it appears. This check looks at the style and taste of the item.

The Role of Affiliate Marketing

The affiliate market now grows very fast. Some estimates see creator earnings reach over $1 billion in 2024. Many top stars do not have time for a shop page. OneOff makes this step more simple. The new model helps stars earn cash from style sales. Maylack says that the main issue is time, not technology.

A Visional Future

OneOff follows a model like Netflix menus. User choices build a list of products that fit their taste. With AI joining style shows and users picking their likes, OneOff becomes a shop for fashion fans. It helps buyers copy the looks of their favorite stars in a very easy way.