Douyin vs. Rednote: “Auracore” to Become the Next Major Fashion Trend
By Yimin Wang
April 3, 2025
Dao Insights
The fashion world prepares for spring 2025. Two major Chinese platforms show new trends. Douyin and Rednote spark a clear rivalry. Rednote presents a soft look called “lulicore.” Douyin Mall brings a new style called “auracore.” Fans and experts watch both trends with care.
The Emergence of “Auracore”
Douyin starts trends like dopamine dressing and the Maillard style. Now it adds a trend called “auracore.” The trend blends pastel colors with earthy browns, beige, and gray. It rests close to lulicore, and some experts say auracore may follow in its steps.
The new trend gets many good replies. It has more than 2.52 billion views on Douyin. Posts marked with #欧若风 (Auracore) perform well, and they rank third on the fashion list.
Douyin Fashion Week: A Mix of Fashion and Tech
On March 27, Douyin Mall began its Spring/Summer 2025 Fashion Week. The event listed six brands such as Self-portrait, Fila, and Beneunder. The show used a mix of AI and extended reality. This blend ties fashion with new technology.
Models wore auracore clothes as backdrops changed on screen. They walked in modern, clear scenes. Robots like Unitree’s G2 and Go2 K9 joined the stage. The show drew 28 million views on its day of debut. Peak viewership reached more than 190,000 at once.
The Versatility of Auracore
Auracore shows features that come close to lulicore. Still, it fits many looks. It can work for casual wear as well as sporty styles. This mix may help auracore for everyday use, while lulicore leans on French pastry ideas.
Fashion tends to change fast. In early to mid-summer, watchers will see which trend wins with fans.
Conclusion
Douyin and Rednote shape the fashion talk in China. Emerging trends auracore and lulicore stand side by side in modern style. Tech now plays an even bigger role in fashion shows. Experts keep a close watch on trends to match fan choices. The next months will show which style wins on Chinese social media.
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