D-Congress 2025: A Convergence of Culture, Commerce, and Innovation in Gothenburg
Gothenburg, Sweden – The meeting of new ideas and trade took place at D-Congress on March 5-6 at Svenska Mässan in Gothenburg. This event is the largest retail, online trade, and forward-thinking event in the Nordics. Leaders and innovators met to share views on music, fashion, and technology.
Celebrating Sweden’s Commercial Strength
Per Ljungberg, Chief Innovation Officer and Head of D-Congress at Swedish Commerce, spoke about Sweden’s strong trade history. He said, "Sweden thrives on trade and pairs cultural roots with clear-sighted leadership." His words linked Sweden’s past with its role in today’s global market.
The meeting began with a speech by Sweden’s Prime Minister. He greeted experts from many fields. His speech tied the growth of ideas with Sweden’s role as a leader in green ideas and new methods.
E-Commerce Growth and Its Challenges
The event provided a forum to talk about the growth of online trade. Experts spoke of growth in areas like global online trade, clear online trade, and retail that restores. Speakers mentioned steps to meet rules and improve how buyers do business. Casper Lie from Global-e shared more on how to grow online trade. Brands such as Pandora told their stories of growth through new methods.
Shifts in Fashion
A strong focus was the link between artificial intelligence (AI) and fashion. Dr. Achim Berg talked about the changing moods in fashion. He told how green methods and new tech now play a part in all steps of the work, including dealing with product returns. A talk led by Grace Banks from Culted tied the need to mix AI into the design of products and ways to save work time while keeping green ideas in mind.
Sustainability and Profitability
Talks at the event often mixed ideas of earth care with keeping profits. Speakers showed ways to use AI to cut product returns and save work time. Martin Börjesson from J.Lindeberg and Sylvia Wennberg from H&M talked of plans to put green work at the heart of the business steps.
AI and the Future of Retail
AI took a main part in talks at D-Congress. Experts, including Nicklas Hermansson, pointed to changes in the online world. When he talked about the year 2049, his words linked automation to a change in half of today’s jobs. His talk told the crowd to keep learning and to think in new ways as tech grows fast.
Innovations in Social Media Marketing
Recent moves on TikTok in the U.S. pushed the platform into the light at D-Congress. New AI ways, like Smart+ and Symphony, were shown. Entrepreneurs Anna Erlandsson and Jacob Friberg spoke of real examples. Their talk linked TikTok use with higher sales and a stronger place in the market.
Redefining Affordable Luxury
Pandora’s Christian Krebs showed how the brand makes retail feel personal. With Agentic AI, Pandora kept its role as a leader in affordable luxury. His talk tied online buying with a feel that one usually finds in a shop.
The Road Ahead in E-Commerce
Sebastian Siemiatkowski, CEO of Klarna, talked of how his firm changes with the online money field. His words tied the firm’s plans to outpace shifts in a fast-change digital world. His talk met the overall ideas of D-Congress, where the mix of AI with trade was a main theme.
Conclusion
D-Congress 2025 closed with clear links between fashion, trade, and AI. The day-by-day work of these fields ties green work with making a profit. As shops in the real world blend with the online, the words from this event form a clear plan for businesses that aim to do well in a world that keeps changing.
