Lacoste Unveils New Ramadan 2025 Campaign, Blending Tradition with AI

Jakarta, Indonesia — As Ramadan nears, Lacoste introduces its Ramadan 2025 campaign. The campaign ties old beliefs with new tech. It brings people together, calls for sharing, and joins celebration with modern AI tools.

A Mix of Style and Spirit

This campaign shows two well-known Indonesian faces: Refal Hady and Dewi Paramita. They balance everyday life with deeper values. Refal Hady is a popular actor known for his mix of roles and style. Dewi Paramita, a rising fashion face, connects with many through her fresh look. Their images stay close to Lacoste’s style and message in Indonesia.

Merging AI with Tradition

Lacoste uses AI to build clear, sharp visuals. The design takes hints from quiet desert scenes and rich sunset colors. Tennis, the core of the brand, finds a place in the art. Turquoise and orange bring to mind the soft glow of evening and match the calm of Iftar. A moon in the sky marks Ramadan’s deep meaning.

The tech and old ways join in this work. AI shapes images that speak simply and clearly. The story stays true to Lacoste and builds a bond with its fans in this special time.

Special Ramadan Collection

Lacoste will also show new clothes from its Spring Summer 2025 line. The clothes fit every part of Ramadan life. They work well for family time and quiet moments alone. Light fits, warm shades, and familiar details make the look both neat and easy.

In-Store and Online Experience

Fans will see this work in Lacoste boutiques in Indonesia. The stores will show themes and fun parts made just for this time. The Digital Flagship at www.lacoste.com/id gives buyers a new way to shop. This site helps connect buyers with the feel of Ramadan in the Lacoste style.

Conclusion

Lacoste’s Ramadan 2025 campaign is a mix of new tech and old ways. With modern AI and faces that feel real, the brand aims to give an easy and clear story that fits the spirit of Ramadan.