AI Fashion Models Make Their Debut at H&M

H&M, a well-known Swedish retailer, teams up with artificial intelligence to create digital models. The project makes 30 computer-made twins of real models. These models join tech and style in one clear move. Their work brings a new way for brands to present images.

The Concept of Digital Twins

Digital twins here mean computer copies of real models. The program lets real models control their twin images. The models also can share these images with other brands. This choice raises questions about the future for models and old work methods.

Fewer Photoshoots and Industry Impact

H&M now uses AI for photoshoots, which means models need fewer sessions. This change could lower the need for hair stylists, makeup artists, and photographers. Less work may save time and money but also brings risks for many workers. The shift cuts down on sessions and may hurt traditional jobs.

Expert Insights

On the talk show Commotion, Sinead Bovell shared her thoughts. Sinead, a former model and futurist, spoke about AI in fashion. Her words gave both hope and worry about these changes in the field.

Labour Concerns

Sinead said that work issues must be fixed as more AI enters fashion. Faster methods may lower job security for many. Her words make us check how new work styles affect those who rely on them.

Listen and Learn More

Listeners can hear more about AI in fashion on CBC’s Commotion. The show is on CBC Listen and on many podcast sites. It gives extra details on the changes in style and work.

A Future Unfolding

H&M will use these AI models soon while many people watch closely. The mix of computer tech and fashion changes both ads and career work. New methods in work may offer fresh paths for creative workers in this computer-driven age.