Google Introduces New AI-Powered Shopping Features at I/O 2025

May 20, 2025 – Google now adds updates to shopping at I/O 2025. The company uses smart systems to change online shopping. One new tool is AI Mode. Another is a tool that lets users try clothes on with a virtual picture.

Fresh Shopping Ways with AI Mode

Google builds AI Mode to help buyers search fast. Lilian Rincon from Product Management says this tool pairs smart AI with Google’s database of over 50 billion items. It shows prices, reviews, colors, and stock in one clear list. Shoppers see pictures and lists that match their search. For instance, a search for a "cute travel bag" brings up a set of matching pictures and items. If a traveler plans a trip to a rainy place like Portland, Oregon, AI Mode finds bags that work well in rain and that have pockets.

These changes will appear in the United States in the coming months. They bring a fresh and clear way to shop online.

Easy Checkout Steps

Google adds an "agentic checkout" step to save time. Buyers pick a product’s color and size, set a price cap, and ask for a note when prices drop. When ready to buy, a user taps "buy for me." Google Pay then steps in to add the item to the cart on the shop site and finish the order.

This change shows Google’s focus on making shopping clear and fast.

Virtual Try-On: A New Try Method

Google now adds a tool to try on clothing without going to a store. Users upload a full-length picture of themselves. A smart image tool shows how clothes would fit by placing the item on the user’s image. This choice is available in Google’s Search Labs in the U.S. A button marked "try it on" starts the test. Users soon see how the clothes might look and can save the look or share it with friends for a quick check.

Conclusion

Google now adds these new smart tools so each buyer can shop with ease. Fast searches and a virtual try-on help users feel sure before they buy online.

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