Zalando Uses AI to Change Marketing Campaigns
By Helen Reid
May 7, 2025, 9:16 PM UTC
Introduction
Zalando is a top online fashion shop in Europe. The company now uses AI to make images fast for ads. AI cuts both time and cost. The new method changes how trends get shown and sold.
Fast Image Work
Zalando now makes ad pictures in three to four days. The old way took six to eight weeks. Quick work helps the team stay near fresh trends on social media. Matthias Haase, head of content, said AI helps them act fast.
Lower Costs and Better Connection
AI cuts image costs by 90%. The savings let the firm keep up talks with buyers. The images stay new and fit for the crowd. Haase said, "We focus on staying timely for our clients."
3D Model Copies
Zalando now makes 3D copies of models. The copies go to ads and product pages. This step stops the need for long photo sessions. A Swedish brand used a similar move before.
Shifting Roles in the Field
This new method suits shops with small budgets. High-end brands still work with full photo shoots. The change makes us ask how tasks will move in the future. Haase said, "Creative minds now have more hands to work with."
Conclusion
With AI, the market finds a new look. Quick work and low costs set fresh rules in advertising. The change may shift how trends are sold in the future.
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