AI-Generated Fashion Shoots Save Money for Retailers

April 30, 2025 – By PYMNTS

AI models now save money for retailers. BetterStudio, Lalaland, Botika, and FashnAI lead this change. They give retailers tools to create clear, good images of fashion styles.

Cost-Saving Picture Creation

Retailers face high costs with traditional shoots. Photographers, models, crews, and rentals add up. BetterStudio charges 75 cents to $1.30 per image. Marketers use these digital images in many ads, cutting extra spending.

Luca Arrigo, CEO of BetterStudio, says the firm works so models, photographers, agencies and brands all win. Retailers upload photos of their clothes. They pick AI models from a range of body types and ethnicities. The system links clothes and models in one quick step.

A Shift in Fashion Images

AI can create good images in minutes. Retailers see how different clothes look on various body shapes and shades. They test ideas fast. AI models give a mix of looks that meet market needs.

Yet some workers worry. Many models fear that AI will hurt their careers. A poll asked models and influencers about the change. One in five said they had given body scans so that firms could make digital copies.

New York passed the Fashion Workers Act in December. The law stops firms from using a model’s digital look without written permission. It sets rules for a fair use of traits.

Industry Views and Next Steps

H&M now plans to craft 30 digital twins of human models. The idea sparks talk on how brands use AI in fashion displays. Plans are still coming together, but the change is clear.

Arrigo wants fairness in his work. He will start a place for influencers to share their real faces. Models keep control over their images while brands add them into the digital mix.

AI shifts how fashion appears to consumers. It saves money while prompting talks on ethics and jobs for people.