AI-Generated Fashion Shoots: A Cost-Effective Trend Reshaping Retail

A growing number of shops use AI. Retailers create fashion shoots that cut costs and keep a neat look. Leading firms like BetterStudio, Lalaland, Botika, and FashnAI let shops make custom images with virtual figures.

The Economic Appeal of AI Models

AI fashion shoots work at low cost. Traditional shoots cost money for photographers, models, hair, makeup, stylists, and sets. BetterStudio charges between $0.75 and $1.30 per image. CEO Luca Arrigo says the price saves shops thousands while meeting a high need for new content.

BetterStudio lets shops upload clothing images. A shop then picks an AI model by body shape, skin color, and more. This method gets high-quality images in far less time than old ways.

Diverse Representation and Creative Freedom

AI models allow shops to show many looks. A retailer can see clothes on models with different body shapes, skin tones, and ages. This speed lets a shop try out ideas to reach its target group.

Luca Arrigo said that BetterStudio will add more items soon. They plan to include things like bags and earrings. This step mirrors the many faces in our community.

Industry Concerns: Job Security and Ethical Issues

Some worry that AI may cut jobs for human models and artists. The group Model Alliance says many models fear a loss of work. Shops ask models for body scans to make digital copies. Such moves raise fears about job loss.

New York state passed the Fashion Workers Act in December. The law sets clear rules. It asks that shops get a model’s signature before using their digital likeness.

The Future of AI in Fashion

Big brands test AI models. H&M plans to make 30 digital twins of human models. The company did not share how it will use them.

As AI grows, the gap between its images and real photos shrinks. Firms like BetterStudio promise that real models and influencers still matter. They commit to a fair path for AI in fashion.

BetterStudio will start a market for influencers later this year. Influencers can share images of themselves. AI may change their outfits while they keep control of their work.

Luca Arrigo said, "Our vision is to let real influencers and models work with us. We want all voices in our plan so that fairness stays at the heart of our work."

In short, AI fashion shoots bring low cost and new ways to show many looks. They also raise questions about work and fairness in fashion. As AI grows, the industry must balance new art with stable work.